Windows 10 Launch
Windows 10 launched globally and was touted as "the last version of Windows",
marking the end of decades of occasional heavy duty OS updates in favour of a more incremental approach.
The task was to roll out a global toolkit that would be the baseline for all the communication for the year.
Following shopper behaviour insights we coordinated a messaging matrix
that applied to each step of the shopper journey from 'pre-tail', in store and 'post-tail' across a
collection of products including flagship smartphones,
laptops and a first in the technology market - the 'Continuum'.