Windows 10

Windows 10 Launch

Windows 10 launched globally and was touted as "the last version of Windows",
marking the end of decades of occasional heavy duty OS updates in favour of a more incremental approach. 
The task was to roll out a global toolkit that would be the baseline for all the communication for the year. 


Following shopper behaviour insights we coordinated a messaging matrix
that applied to each step of the shopper journey from 'pre-tail', in store and 'post-tail' across a 
collection of products including flagship smartphones,
laptops and a first in the technology market - the 'Continuum'.