Windows 10
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Windows 10 Launch

Windows 10 launched globally and was touted as "the last version of Windows",
marking the end of decades of occasional heavy duty OS updates in favour of a more incremental approach. 
The task was to roll out a global toolkit that would be the baseline for all the communication for the year. 

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Following shopper behaviour insights we coordinated a messaging matrix
that applied to each step of the shopper journey from 'pre-tail', in store and 'post-tail' across a 
collection of products including flagship smartphones,
laptops and a first in the technology market - the 'Continuum'.

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