What is VOXI?
If you're asking that you're too old for it. VOXI is a new mobile offering created by Vodafone, for and with people aged 25 and under, that enables them to use their phones the way they want to. So forget conventional advertising: VOXI comes to life through GIFs, social videos, snapchats and influencers. Celebrating a new offering which allows for unlimited data on social apps. VOXI brings ‘Endless Possibilities’ to the next generation.
Launching an unconventional brand.
Vodafone hosted a secret gig at the Old Truman Brewery to launch its new youth network. The night featured a DJ set from Capital's Will Manning, and live performances from Dua Lipa and Liam Payne.
Guests were treated to high tech projection artwork effects and visuals. The event was also live-streamed,
and has clocked more than 10,000,000 views.
An after party at the Boiler House had DJ sets from The Disciples and Maya Jane Coles, and drinks from Diageo.