Emotions cheering is an essential part of football. Happiness, despair, euphoria, frustration - you can experience a whole range of emotions during a single game. And let's be honest, without emotions football wouldn't be the same. For the 2018 Champions League Final. Lay's has created an experience zone for fans to express and share their football emotions in a unique, engaging, and playful way.
Engaging the fans
At the heart of the activation, we created 3 fan games where fans could unleash their football emotions
and enjoy Lay’s more than ever.