Sleep with the experts
When it comes to sleep, most people don’t know how poorly they sleep,
let alone how to describe or fix it.
People are turning to web or app based sources to self diagnose.
But more often than not, the recommendations are unclear and confusing.
So we created a consumer friendly campaign to get people engaged and started on their journey to better sleep.
All you need is to talk with an expert.
Not everybody has
the same sleep issues.
To make both self diagnosis easier and help our staff in store,
we categories bad sleepers into six different sleep personas.