Fly with Toothles
To promote the release of How to Train Your Dragon: The Hidden World, we wanted to give fans the chance to ride Toothless and discover the legendary utopia all dragons are from. We transported thousands of riders to the Hidden World, capturing their adventure in personalised trailers for them to share with their world.
Discover the Hidden World
Participants were immersed in a 360 degree experience. We built a life-sized model Toothless and designed a light show, projection mapping, soundscape and wind machines to create the sensation of flying into the legendary dragon utopia.
The iPhone cameras and green-screen integrated into our custom event pod captured the user experience in real-time. Then we added special effects and edited their reactions into a seamless personalised trailer.
Round the world flights
For the campaign rollout, we had to make our complex system super easy for local market implementation, while maintaining Dreamworks movie quality. All the postproduction was created using our cloud-based system, controlled using universally available tech for global consistency.