Don't be thirsty
For new New Year, Benefit wanted us to help them launch the latest addition to their iconic primer range, POREfessional Hydrate, with a splash.
Forget dry Jan
To align with their global ‘Don’t Be Thirsty’ campaign, we subverted dry January with the Benefit EmPOREium Bar, serving up much-needed libation for the soul and the skin.
Give your skin a drink
Press, influencers, retailers and consumers were immediately immersed in a deep blue sea of shimmering lights, bubbles, rocks and luminescent coral to discover Benefit’s sunken treasures.
