Don't be thirsty

For new New Year, Benefit wanted us to help them launch the latest addition to their iconic primer range, POREfessional Hydrate, with a splash.

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Forget dry Jan

To align with their global ‘Don’t Be Thirsty’ campaign, we subverted dry January with the Benefit EmPOREium Bar, serving up much-needed libation for the soul and the skin.

Give your skin a drink

Press, influencers, retailers and consumers were immediately immersed in a deep blue sea of shimmering lights, bubbles, rocks and luminescent coral to discover Benefit’s sunken treasures.